To demystify the complexities of Artificial Intelligence, the AI Observatory was created as an immersive, 360-degree data universe, allowing IT leaders to navigate and explore the vast potential of AI through interactive, telescopic stations.

To make global trade visible for DP World at the World Economic Forum, a world-first spatial computing experience was created using Apple Vision Pro. The 'Globe Explorer' allowed guests to step inside dynamic supply chains, resulting in a 74% increase in their understanding of the business.

Telling the story of Arabic coffee and its traditions through the use of innovation. Guests used a physical Dallah (coffee pot) to unveil a historical journey across an interactive digital sand table, leading to a 92% positive shift in brand perception.