The solution was to move beyond traditional presentations and create 'The Globe Explorer', a revolutionary, multi-user spatial computing experience powered by the Apple Vision Pro. The idea was to allow high-level delegates to not just see data, but to step inside the flow of global trade. Through intuitive hand gestures, guests could explore a living digital globe, zoom from continents to individual ports, and deep-dive into supply chain solutions for specific industries like Healthcare and Automotive.

The project's success hinged on flawless execution, demanding expert Technical Consultation and production oversight. The role involved architecting the system to handle hundreds of daily users on brand-new hardware, a significant challenge that required custom-built protocols to ensure seamless, multi-user access.

This technical oversight also ensured that the physical space worked in harmony with the virtual experience, with adaptive lighting subtly shifting to reflect digital interactions.

The responsibility was to ensure this world-first activation was delivered with zero friction. This meticulous oversight resulted in a flawless run with zero technical failures, a critical achievement for a high-stakes environment like Davos.

The results were groundbreaking. The experience drove 486 unique interactions (a 54% increase from the previous year) and led to 74% of visitors reporting a significantly improved understanding of DP World’s capabilities. A further 68% expressed interest in future collaboration, proving the activation was not just a technological showcase but a powerful business tool.

The Globe Explorer redefined the standard for B2B marketing, proving how immersive storytelling can turn immense complexity into an intuitive and compelling experience.