Agency: GPJ
Client: Tech
The challenge was to translate the abstract, often intimidating, world of Artificial Intelligence into an intuitive and actionable experience for a technical audience. For a major technology client's flagship European event, the goal was to communicate how its networking infrastructure is the essential foundation for deploying a successful AI strategy.
The creative solution was the AI Observatory: a circular, 360-degree environment designed as a 'telescope into the AI universe'. The space was enveloped in LED walls displaying a real-time, generative 'data universe', where millions of data points were visualised as a stunning celestial cosmos.
The idea was to transform complex data into a wonder to be explored. Instead of presenting charts and graphs, the experience invited visitors to discover insights organically.
This was achieved through a series of interactive 'telescope' stations. Delegates could physically manipulate these stations to navigate the data universe projected around them, exploring and uncovering industry-specific AI use cases in a self-directed journey.
As part of the Technical Consultation, the key was to ensure this complex interaction felt seamless. The system needed to synchronise the physical movement of the telescopes with the generative content on the wrap-around screens, creating a responsive and engaging user experience that successfully turned abstract data into tangible, actionable intelligence.