Last Updated: 6 August 2025
Richard Dance LTD understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, www.dickiedance.com and www.dickiedance.co.uk ("Our Site") and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.
Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is requested when you provide consent via our cookie consent banner.
In this Policy the following terms shall have the following meanings:
Our Site is owned and operated by Richard Dance LTD, a limited company registered in England under company number 16444186.
Registered & Main Trading Address: 3rd Floor, 86-90 Paul Street, London, England, United Kingdom, EC2A 4NE.
Email address for data protection queries: legal@dickiedance.com.
This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.
Personal data is defined by the UK GDPR and the Data Protection Act 2018 as 'any information relating to an identifiable person who can be directly or indirectly identified'. In simpler terms, it is any information about you that enables you to be identified. This covers obvious information like your name and contact details, but also less obvious information such as identification numbers, electronic location data, and other online identifiers.
Under Data Protection Legislation, you have the following rights, which we will always work to uphold:
For more information about using your rights, please contact us using the details in Part 15. Further information can also be obtained from the Information Commissioner's Office (ICO). If you have a complaint, you have the right to lodge it with the ICO, but we would welcome the opportunity to resolve your concerns ourselves first.
Depending upon your use of Our Site, we may collect and hold some or all of the personal data set out in the table below, using the methods also set out in the table. We do not collect any special category or sensitive personal data, personal data relating to children, or data relating to criminal convictions.
| Data Collected | How We Collect the Data |
|---|---|
| Contact information including email address. | When you contact us via email or a contact form. |
| Technical & Usage information including IP address, browser type, operating system, pages visited, and interactions with our site (including mouse movements and clicks). | As you use Our Site, this data is collected automatically by our third-party analytics and advertising partners. |
Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we may use your personal data and our lawful bases for doing so:
| What We Do | What Data We Use | Our Lawful Basis |
|---|---|---|
| Personalising and tailoring your experience on Our Site. | Technical & Usage information. | Legitimate Interests: To improve Our Site and your user experience. |
| Communicating with you. | Contact information. | Legitimate Interests: To reply to communications sent to us. |
| Analysing usage of Our Site, including session replays and heatmaps, to improve our business, services, and website design. | Technical & Usage information. | Consent (for the setting of tracking cookies) and Legitimate Interests (for the subsequent analysis of data to improve Our Site). |
| Measuring the effectiveness of advertising campaigns and delivering relevant advertising to you on other websites (retargeting). | Technical & Usage information. | Consent |
We will not keep your personal data for any longer than is necessary. Data collected for analytics and advertising purposes is stored by our third-party partners according to their own retention policies.
We may store some of your personal data in countries outside of the UK. These are known as "third countries". As we use service providers based around the world (including the USA and EU), your data may be transferred internationally. We take additional steps to ensure that your personal data is treated just as safely and securely as it would be within the UK. We rely on specific approved contracts and adequacy regulations (such as the UK-US Data Bridge and EU Adequacy for Malta) which ensure the same levels of personal data protection that apply under UK law.
We contract with the following third parties to supply analytics, advertising, and website functionality services.
| Recipient | Activity Carried Out | Sector | Location |
|---|---|---|---|
| Google LLC | Website analytics & advertising | Technology | USA |
| Mixpanel, Inc. | User behaviour analytics | Technology | USA |
If any of your personal data is shared with a third party, we take steps to ensure it is handled safely and in accordance with your rights.
In addition to your rights in Part 5, you can control the data we collect for analytics and advertising by accepting or rejecting cookies via our cookie consent banner.
If you have already made a choice about cookies, you can change your mind at any time by clicking the button below. This will remove your consent cookie and show the banner again, allowing you to make a new choice.
You may access Our Site without providing any personal data at all. You may also restrict our use of Cookies. For more information, see Part 14.
If you want to know what personal data we have about you, you can ask us for details by making a "subject access request". All requests should be made in writing and sent to the email or postal addresses in Part 15. There is not normally a charge for a subject access request, unless your request is 'manifestly unfounded or excessive'. We will respond within one month of receiving your request.
Our Site may place and access certain first-party Cookies on your device for essential functionality. By using Our Site, you may also receive certain third-party Cookies for analytics, advertising, and user behaviour analysis.
Before non-essential Cookies are placed on your device, you will be shown a pop-up requesting your consent. By giving your consent, you are enabling us to provide and improve our service and offer relevant advertising. You may, if you wish, deny consent.
The table below provides more details about the types of cookies we use.
| Name of Cookie | Purpose | Strictly Necessary |
|---|---|---|
| e.g., `session_id` | To maintain your session and basic site functions. | Yes |
| Provider | Purpose | Example Cookies |
|---|---|---|
| Google (Analytics & Ads) | Analytics and advertising conversion tracking. | `_ga`, `_gcl_au` |
| Mixpanel | Product and user behaviour analytics. | `mp_...` |
You can choose to enable or disable Cookies in your internet browser. You can also delete Cookies at any time.
To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:
We may change this Privacy Policy from time to time if the law changes or if we change our business in a way that affects personal data protection. Any changes will be immediately posted on Our Site. We recommend that you check this page regularly to keep up-to-date.