The solution was a large-scale installation where a dynamic 'river' of light formed the centrepiece. Its pace and energy were directly controlled by the healthcare professionals' interaction, slowing as they progressed through the content to demonstrate the effects of the treatment.

The journey was designed to be tactile and seamless. Upon arrival, visitors were given beautifully crafted, NFC-enabled acrylic cogs. These were paired with their delegate badges to link the physical object to their unique identity. By placing the cog onto a sleek, round touchscreen, the user could check-in and begin exploring the presented content. As they engaged with the information on screen, the flow of the immense LED river constructed from over seven kilometres of 'pixel' tape would visibly slow down to match their interaction, creating a direct and intuitive visualisation of the campaign's theme.

This project required end-to-end leadership, from initial concept design and creative lead responsibilities through to technical consultation and final application development. The initial concept fused the physical cog interaction with the large-scale light installation. For the technical architecture we specified the use of Madrix Lighting Control software to map and control every individual pixel across the vast LED display.

The central application, built with clean Vanilla JavaScript & HTML, served as the brain of the experience. It communicated with the NFC reader to identify the user via their paired cog, presented the interactive content on the touchscreen, and, crucially, sent real-time commands to the Madrix controller to alter the speed of the LED river.

Simultaneously, all engagement statistics were captured and reported back into the client's CRM, providing valuable, personalised data on every interaction. The result was a perfect synthesis of physical design and digital technology that brought a complex medical concept to life.