Agency: MCCGLC
Client: DarkMatter
At Mobile World Congress, the world's most influential technology stage, top-tier cybersecurity firm DarkMatter needed to make an unforgettable statement. The objective was twofold: to launch their new, ultra-secure smartphone, Katim, and to physically manifest the company's core values of trust, strength, and digital protection. The challenge was to translate the invisible world of cybersecurity into a compelling 650sqm architectural experience that would dominate the exhibition hall.
The creative solution was to design the stand not as a display, but as a destination. A secure sanctuary amidst the noise of the event. The concept was built around clean, monolithic forms and a dramatic, angular facade that created a sense of impenetrable security and premium quality.
The visitor journey was carefully choreographed, guiding attendees from the imposing exterior into a precisely controlled inner environment, culminating in the reveal of the Katim phone in a dedicated inner sanctum.
As the Creative Lead and lead 3D Designer, the role was to develop this entire concept and bring it to life visually.
This involved shaping the architectural form and the complete visitor journey from initial ideation and detailed 3D renders through to the final production specifications.
The design language, a palette of dark tones, sharp angles, and controlled, linear lighting was deliberately chosen to evoke a feeling of precision, authority, and trust, mirroring the promise of the Katim phone itself.
The finished stand was a powerful brand statement. Its sheer scale and bold design created a commanding presence, drawing in high-value delegates and providing a perfectly controlled environment for product demonstrations and high-level meetings.
It successfully created a physical narrative for the DarkMatter brand, providing the ideal platform from which to launch a product built on a foundation of absolute security.